The City Record carried a legal notice on September 22 that gives Supreme a non-exclusive license to four municipal trademarks: NYPD, FDNY, the Department of Sanitation and Made in NY. The other party is NYC Tourism + Conventions, the nonprofit that runs the city's marketing. Complex reports the terms from the notice: $22,000 up front, 6 percent of net profits on licensed goods, running through 2028 with an option to extend to 2030.
The deal closed in September and surfaced this month, when licensed pieces reached Supreme's fall/winter 2026 shelves. A Department of Sanitation zip-up hoodie sells for $188 and an FDNY baseball cap for $58. Supreme had printed both marks for years, on embroidered FDNY caps and Sanitation hoodies, so the license makes official what the brand already sold.
The city enforces the marks. It registered FDNY as a trademark on December 12, 2001, and won partial summary judgment on Lanham Act claims against the Cop Shop, a seller of clothing printed with NYPD and FDNY shields (City of New York v. Blue Rage). Nike and J.Crew license city marks through the same organization. Its spokesperson Alyssa Schmid told Complex the group welcomes partnerships with brands that want to support New York City trademarks.
The resale market got there first. Supreme returns 1,995 listings on Elusive, and three of them are FDNY hockey jerseys, at 150, 360 and 540 EUR, all sold secondhand before the license existed. NYPD and Department of Sanitation return nothing. Search FDNY.
